Johan Bruyneel's search for a sponsor to take over from Discovery Channel has led him to China....
Johan Bruyneel (Image credit: Mark Zalewski)
Johan Bruyneel's search for a sponsor to take over from Discovery Channel has led him to China. "There are some serious negotiations underway," he told HLN.be. "China is a world power in full growth. It is logical that enough candidates for a team sponsor are there."
"With Fuyu Li we have a Chinese rider on our team. The composition of our team is unique. I have riders from 16 different countries," Bruyneel noted.
"Pro cycling is global. Absolutely no other sport can be found on every continent in every season," according to Bruyneel. "That makes cycling interesting for companies who do business worldwide."
He is not overly concerned about the effect of recent doping scandals on his search. "Sure, it is annoying. This is not an ideal time to sell a team," he said. "But there is still enough interest out there.
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