British Cycling has started an advertising campaign to promote its legal and insurance protection packages. Built around the phrase "because we share the road", the ads highlight the need for cyclists to have legal and insurance protection using humorous images of other road users cyclists can encounter, such as the ubiquitous "white van man", which will appear in the first advert.
British Cycling emphasized that its Silver membership packages, available from £32, are the best available and relevant to any cyclist who uses the public roads. The organisation's solicitors have secured some £4.8 million of compensation for members in the last two years. British Cycling's legal cover does not require a member to be injured before it will pursue costs on their behalf. Alongside this, the organisation's third party liability cover protects members from excess payments, meaning that cyclists are not hit in the pocket when they are at fault.
