Biemme sponsors USA Cycling
Italian clothing maker Biemme, in conjunction with US importer Trialtir, has become the new official...
Italian clothing maker Biemme, in conjunction with US importer Trialtir, has become the new official supplier of performance clothing for all US national cycling teams. As part of an agreement that extends through to the 2008 UCI road world championships, Biemme will provide performance clothing for all national team competitions, including world championships, Pan American championships, the 2007 Pan American Games and the 2008 Olympic Games. Ongoing programmes like the women's endurance programme and track programme will also wear Biemme at all national team events.
"It's a very big honour to be associated with USA Cycling. It's good recognition for us because we want to be involved in anything that furthers the sport and promotes our brand," said Trialtir national sales manager Trey Henderson. New sponsors this year include four other companies - Mavic, Easton, Innovations and Stan's No Tubes - who'll supply carbon wheels, bars, stems and forks, carbon dioxide cartridges and tyre sealant for tubeless mountain bike tyres respectively.
Trialtir will also pay a royalty to USA Cycling for every USA Cycling Development Foundation jersey sold through the USA Cycling Development Foundation website.
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