Bbox's Bernaudeau prepares for key sponsorship meetings

Bbox Bouygues Telecom boss Jean-René Bernaudeau has an important couple of weeks ahead of him. As his team prepare to start Paris-Nice on Sunday, Bernaudeau will be looking beyond what is Bbox’s first key objective of the season to a series of meetings he has lined up with companies interested in taking over sponsorship of his squad when its current backers withdraw at the end of the current season.

Peter Cossins has written about professional cycling since 1993 and is a contributing editor to Procycling. He is the author of The Monuments: The Grit and the Glory of Cycling's Greatest One-Day Races (Bloomsbury, March 2014) and has translated Christophe Bassons' autobiography, A Clean Break (Bloomsbury, July 2014). 

twitter.com/petercossins