Bahrain McLaren rely on virtual racing for brand exposure during pandemic

(Image credit: Bahrain McLaren)

Bahrain McLaren will be one of 10 men's teams confirmed to race the Zwift Tour for All held from May 4-8. Team Principal Rod Ellingworth said the five-stage event is important to help the riders stay in the competitive spirit and to provide exposure to the team's title brands while real-world racing has been suspended due to COVID-19.

"The Tour for All brings together several critical elements for our team during this unprecedented time. It keeps us in a racing mindset, drives exposure for our partners and gives our fans a unique opportunity to watch and ride with us. What’s more, it’s all for a great cause," said Ellingworth in a press statement.

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