On Wednesday, officials from the Tour de Georgia Foundation, Inc. and AT&T Inc. announced a new branding for the American spring cycling event, which will become the Tour de Georgia presented by AT&T. As the Presenting Sponsor for 2008 tour, AT&T will own exclusive rights for "Communications Services" for the race scheduled from April 21-27.
Last year, AT&T's sponsorship included naming rights to the Overall Leader jersey awarded after each stage. As the Presenting Sponsor in 2008, AT&T will maintain ownership of the leader's jersey and will receive prominent branding at all venues of the race, as well as the tour's website.
