Andy Rihs enjoys BMC racing at Tour of California

Andy Rihs, a Swiss entrepreneur, has been involved in cycling for several years now. His years nurturing the Phonak racing team brought him and his companies, Phonak and BMC, to prominence in the cycling world. Though Team Phonak had a much less happy ending than he would have wished, Andy Rihs realized that cycling is not only a beautiful sport, but an extraordinarily effective promotional tool. His love for the sport, and his business savvy prompted Andy to take the sponsorship plunge once again and threw his influence and enthusiasm behind the America-based BMC Racing Team.

Rihs has been following the race this week and was impressed. "You know, I hoped that we would do well, but I never imagined we would do so well," Rihs enthused after the team's performance through Stage 3 of the tour. "We had a few big chances and we took them; it shows how competitive our young guys are," Rihs continued. "Three days in a row we have exceeded expectations, and are having a fantastic time." Rihs also liked the chances for the team to retain the King of the Mountains jersey through the end. "You can't count your chickens [before they hatch], you know, but there are no more big climbs and so long as the boys are feeling well, there is no reason why we couldn't keep the KOM jersey through the end. That would be huge."