Alpecin-Fenix raises €50,000 with 'Merci Poupou' project started at Tour de France

Alpecin-Fenix's Mathieu van der Poel in Poulidor-inspired jersey used to raise funds for Merci Poupou project
Alpecin-Fenix's Mathieu van der Poel in Poulidor-inspired jersey used to raise funds for Merci Poupou project (Image credit: Alpecin-Fenix)

Alpecin-Fenix raised €50,000 with their Merci Poupou project, which was launched at the onset of their Tour de France debut this year to celebrate the legacy of Raymond ‘PouPou’ Poulidor, a Tour legend and grandfather of riders David and Mathieu van der Poel.

The funds will be divided equally among five non-profit organizations, selected for helping children and vulnerable groups doing sports and engaging in movement activities. Three of the non-profit organisations were confirmed this week by the Belgian team - Athletes for Hope Belgium rehab meadow, Giro d'Italia Ciclocross, and WAC Team based in Belgium. 

Jackie Tyson
North American Production editor

Jackie has been involved in professional sports for more than 30 years in news reporting, sports marketing and public relations. She founded Peloton Sports in 1998, a sports marketing and public relations agency, which managed projects for Tour de Georgia, Larry H. Miller Tour of Utah and USA Cycling. She also founded Bike Alpharetta Inc, a Georgia non-profit to promote safe cycling. She is proud to have worked in professional baseball for six years - from selling advertising to pulling the tarp for several minor league teams. She has climbed l'Alpe d'Huez three times (not fast). Her favorite road and gravel rides are around horse farms in north Georgia (USA) and around lavender fields in Provence (France), and some mtb rides in Park City, Utah (USA).