A holistic approach to performance - Industry veterans launch brand new Avona bike brand

A custom painted Avona Callis gravel bike
(Image credit: Avona)

We read and hear a lot of late about the struggles the bike industry faces at the moment, and phrases like 'challenging headwinds' are often used to describe tough market conditions. Whilst that may be true, and it's no secret that retailers and suppliers are still on the comeback trail post pandemic, there seems to be hope yet for bike brands. 

Avona, is a brand new brand, launched today by two industry veteran, that looks set to offer very customisable, gravel, road, mtb and e-bike options, in a range of high-end specs. 

Tom Wieckowski
Tech writer

Tom joined the Cyclingnews team in late 2022 as a tech writer. Despite having a degree in English Literature he has spent his entire working life in the cycling industry in one form or another. He has over 10 years of experience as a qualified mechanic, with the last five years before joining Cyclingnews being spent running an independent workshop. This means he is just as happy tinkering away in the garage as he is out on the road bike, and he isn’t afraid to pull a bike apart or get hands-on with it when testing to really see what it’s made of. 

He has ridden and raced bikes from an early age up to a national level on the road and track, and has ridden and competed in most disciplines. He has a keen eye for pro-team tech and enjoys spotting new or interesting components in the wild. During his time at Cyclingnews, Tom has already interviewed some of the sport's biggest names including Mathieu van der Poel, Tadej Pogačar and Alberto Contador. He's also covered various launches from brands such as Pinarello, Ridley, Specialized and more, tackled the Roubaix Challenge sportive aboard his own rim-brake Cannondale SuperSix Evo, tested over 20 aero helmets in the wind tunnel, and has created helpful in-depth buying advice relating to countless categories from torque wrenches to winter clothing. 

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