37 companies sign on to support IMBA's Public Lands Initiative

Riders cross a grassy ridge

Riders cross a grassy ridge (Image credit: Dave McElwaine/trailwatch.net)

Last week, IMBA launched a new program, the Public Lands Initiative, to increase bike access across the United States. The announcement was made in dramatic fashion during the Bicycle Leadership Conference, as bike industry captains John Burke and Mike Sinyard (presidents of Trek and Specialized, respectively) joined Bikes Belong's Tim Blumenthal onstage to voice their support. All three companies pledged US$100,000 to help launch the initiative which will impact lands used by many mountain bike riders and racers.