24 Hours of Adrenalin partners with IMBA Canada

Organizers of the 24 Hours of Adrenalin, Twenty4 Sports are partnering with IMBA Canada for 2008 to raise funds and recruit members in support of trail advocacy and education. Focussed on the 10th Anniversary of the 24 Hours of Adrenalin Championships World Solo Championships to be held in Canmore, Alberta, on July 26-27, IMBA Canada will not only be a vital event partner leading and advising on trail maintenance and best practices on the pre-event Canmore Trail Days, but will also staff one of the race check points and run an information and membership tent in the Expo area throughout the weekend.

Although the event sold out in just two and a half days, organizers saved five registration spots will which be auctioned in the next weeks with all funds to be directed to IMBA Canada, specifically for projects and activities in Alberta. Starting bids have been set for CAN$1,000, which means a minimum of $5,000 will be raise for advocacy, education and building.

"We're really pleased to announce this partnership," said Twenty4 Sports Director Stuart Dorland. "We've raised over $21,000 through our Canmore events for the Isabel Dube legacy fund, and we're looking forward to using these events as a platform to support IMBA Canada this year and in the future."

Excited about the partnership, Mark Schmidt of IMBA Canada said, "We're already brainstorming ways that we're going to raise funds for Alberta trails and make our aid station one of the highlights of the weekend."

Dorland said he will also be bringing the three 2007 event champions, Tinker Juarez (men), Rebecca Rusch (women) and Matt Chaney (singlespeed) to Alberta to provide rider input leading up to the event.