2023 Giro d'Italia generated €2 billion of direct and indirect revenue

Primoz Roglic won the 2023 Giro d'Italia
Primoz Roglic won the 2023 Giro d'Italia (Image credit: Getty Images)

The 2023 Giro d’Italia generated direct and indirect revenue of €2 billion according to research and a survey carried out by Banca Ifis, an Italian bank that specialises in helping small and medium sized Italian companies.

The research, seen by Cyclingnews and presented at the recent Festival dello Sport organised by La Gazzetta dello Sport, revealed that €605 million of revenue was derived from the immediate impact produced by the spectators attending the Corsa rosa during the three weeks of the race. A further €15 million was spent by race organisers RCS Sport, sponsors and the teams during the three weeks of the race. 

Stephen Farrand
Head of News

Stephen is the most experienced member of the Cyclingnews team, having reported on professional cycling since 1994. He has been Head of News at Cyclingnews since 2022, before which he held the position of European editor since 2012 and previously worked for Reuters, Shift Active Media, and CyclingWeekly, among other publications.