Skip to main content

Amazon Prime Day 2023: The best deals in the final hours of the sale

Our coverage of the 2023 Amazon Prime Day sale is a rare divergence from the normal live reporting tack you'll find here at Cyclingnews. 

My esteemed colleagues on the race team are very well known for their excellent blow-by-blow coverage of WorldTour bike racing, such as that of the Tour de France happening right now. I hope I can live up to that reputation, but instead of bringing you coverage of what the pros are up to, I'll be hoping to help you upgrade your own ride, and save money in the process with the best discounts available over the next few days. 

Refresh

Before we get stuck in, a quick intro and my motivations for doing this. I am Josh Croxton, Tech Editor here at Cyclingnews. You'll be stuck with me for the majority of this live report - sorry. 

Anyway... let's get stuck in!

Wahoo Elemnt Roam v1: £199.99 £162.54 at Amazon
19% off -

Wahoo Elemnt Roam v1: £199.99 £162.54 at Amazon
19% off -
Not the biggest discount you ever did see, but a decent product at a decent price. Priced elsewhere between £180 and £230, this is the best deal available on the Roam at the moment. It's also currently the cheapest Wahoo computer available, so if you've been hankering to join the club, this is the budget ticket. 

The Wahoo Elemnt Roam got 4.5 stars in our review, thanks to its impressive battery, maps and extremely simple, yet feature-rich user interface. 

Wahoo Elemnt Bolt v2: £329.99 £197.79 at Amazon
Save 40% -
£71 at Amazon UK

Wahoo Elemnt Bolt v2: £329.99 £197.79 at Amazon
Save 40% -
This is as cheap as we've seen the Bolt v2, which is the latest version, and going by Wahoo's usual product cycle, it's unlikely to be replaced any time soon.

Of course, when it does eventually get replaced, it's not an issue because Wahoo supports its tech for a looooong time. 

Most impressively, this is actually cheaper than standalone units, even with the additional heart rate, speed and cadence sensors. If you don't need the sensors and wanted to be clever, you could buy this, sell the sensors second-hand, and save even more money. 

Read more about it in my very own Wahoo Elemnt Bolt review

Garmin Edge 530: £259.99 £179.99 at Amazon
Save 31% -
£71 at Amazon UK

Garmin Edge 530: £259.99 £179.99 at Amazon
Save 31% -
If you prefer to sit on the Garmin side of the Wahoo vs Garmin fence, then this is another good option. It's a little more expensive than the Roam above, but with it you get a slightly clearer screen (in my opinion), as well as better integration with Garmin's watches for those who own one. 

Again, I wrote a review about the Garmin Edge 530 this back in 2019, if you want more info. 

Garmin Edge Explore: £219.99 £149.99 at Amazon
Save 32% -
£71 at Amazon UK

Garmin Edge Explore: £219.99 £149.99 at Amazon
Save 32% -
The Garmin Edge Explore is a solid entry-level GSP smart computer, with pre-loaded maps, turn-by-turn navigation, and an easy-to-use touchscreen. At £149.99, it's £50 cheaper than the next best store, Decathlon.  

Garmin Edge 130 Plus: £169.99 £119.99 at Amazon29% off -
£109.99 at Amazon UK

Garmin Edge 130 Plus: £169.99 £119.99 at Amazon
29% off - If you're not looking for all the latest functionality, the Edge 130 does a lot of what Garmin's pricier computers do but at a bargain price. Don't be fooled by the picture, which makes it look fairly similar in size to the Edge 530, it's much smaller, which some people might not like, but its monochrome screen is easy to read, and is operated via four buttons on the sides of the case.

Stop the press! Want a deal approved by Mathieu van der Poel and Marcel Kittel?! You're in the right place. If you're like Mathieu and 'always want more' (opens in new tab) then you can get not one but two XXL bottles of Alpecin Caffeine shampoo with 15% off

Ok sorry, back to serious stuff... very important deals to discuss. Must behave. 

Topeak TT2524 Ratchet Tool: £33.99 £26.38 at Amazon
22% off -

Topeak TT2524 Ratchet Tool: £33.99 £26.38 at Amazon
22% off -
This Topeak multitool is a lovely little ratchet and bit set. It's about 10-15cm long, comes with everything from a 2mm to an 8mm Hex, plus a Philips head screwdriver and T10, T15 and T25 Torx bits. It also has tyre levers, and comes in a sturdy case. The bits can be fitted straight into the ratchet head, or into the base for harder-to-reach bolts. The ratchet click is really crisp, the bits hold really securely, and it's even strong enough to tighten pedals. I've owned one for about 2 years, it comes with me on every ride, and it's pretty much as good as new.

Based on the quality of the deal, the popularity of the product, and my experience of previous Prime Days, I reckon the following deal is going to be the one of the most popular of all products this prime day. 

£71 at Amazon UK

Apple AirPods Pro (2nd gen): £249.99 £209.99 at Amazon
Save £40 -
The cheapest we've seen these before is £224, and the cheapest elsewhere right now is £239.00.

They're still a touch more than the AirPods Pro 1, though, so you'll have to decide whether the better sound, volume control and FindMy support for the case are something you want to pay extra for.

They're also a great deal for our USA readers ($249 $199 at Amazon) if any of you are awake yet! 

That's not the only AirPods deal out there at the moment though... have a couple more. 

Apple AirPods (Third Generation) with Lightning charging case: Up to 22% off

Apple AirPods (Third Generation) with Lightning charging case: Up to 22% off

USA: $169 $139.99 at Amazon

UK: £179 £139 at Amazon

Opt for the third generation AirPods and you get the same water and sweat resistance as the second generation pro model, but without the active noise cancelling. There's also six hours of listening time per charge, extended up to 30 hours with the Lightning charging case.

Apple AirPods (Second Generation) with wired charging case: Up to 30% off

Apple AirPods (Second Generation) with wired charging case: Up to 30% off

USA: $129 $89.99 at Amazon

UK: £139 £99 at Amazon

The second generation AirPods offer up to five hours of listening time on a charge and up to 24 hours via the Lightning charging case, with 15 minutes of charging adding around three hours.

As with all Apple AirPods, there's tight integration with Apple's other devices including iPhones and the Apple Watch, although the lack of water resistance may rule these out for heavy turbo sessions. 

There's also a pretty solid discount available on Shokz bone-conduction headphones at the moment too, so much so that my esteemed colleague Will would happily buy them, if it weren't for the fact that he already had a pair. 

Some quick-fire deals now, let's go:

meme

(Image credit: imgflip)

kryptonite lock

(Image credit: amazon)

bottle

(Image credit: amazon)

gels

(Image credit: amazon)

My esteemed colleague, Tom, has just spent some time updating our Amazon Prime Day Cycling Deals page for the day. Have a browse through to see all that's fresh and discounted!

mucoff

(Image credit: amazon)

cateye

(Image credit: amazon)

stans sealant

(Image credit: amazon)

Will Jones signing off, handing the reins back to Josh. I'm going for a run in the pouring rain like it's the end of The Shawshank Redemption to cleanse my body of all the deals chat. See y'all tomorrow x

Hi again. Unlike Will, I didn't go for a run in the rain during my few hours off. I had lunch, walked the dogs, then had a snooze on the sofa before watching the end of today's stage of the Tour. Bliss!

A trio of Blink cameras

(Image credit: Amazon)

Should I buy a smart bike (like the Wahoo Kickr or Wattbike Atom) or an exercise bike like a Peloton or Echelon? That's a question I get asked a lot, and my answer is usually "it depends."

Peloton Bike+:$2,495.00$2,145.00 at Amazon
Save $350 -
£71 at Amazon US

Peloton Bike+: $2,495.00 $2,145.00 at Amazon
Save $350 -
The Peloton Bike+ adds extra features to the standard Peloton Bike, with automatic rather than manual resistance setting, a larger, non-reflective, anti-sweat touchscreen that can be rotated, better audio, more memory and Apple Gym Kit integration. It has the same footprint as the standard Peloton Bike though and weighs just 5lb more.

You can read our full review of the Peloton Bike+ to see how we got on and we've also got a guide to all things Peloton to help you choose. Amazon is about the only place you'll find the Peloton Bike+ without buying direct from Peloton.

Echelon EX15 Smart bike: $1,499.99$799.99 at Amazon
Save 47% -
£71 at Amazon US

Echelon EX15 Smart bike: $1,499.99 $799.99 at Amazon
Save 47% -
An alternative to Peloton, the Echelon smart bike provides a similar experience but with lower recurring costs. As with Peloton, there's on-demand and live access to workouts, with a free 30 day premium membership. There's a flippable 22 inch screen and two power ports to keep your electronics charged.

We reckon it's one of the best exercise bikes available for spinning.

Original Peloton Bike: $1,445.00 $1,145.00 at Amazon
Save $300 -
£71 at Amazon US

Original Peloton Bike: $1,445.00 $1,145.00 at Amazon
Save $300 -
Peloton's original bike lets you participate in all the brand's live and on-demand classes. Unlike the Peloton Bike+, you have to alter the resistance manually, there's a smaller screen as well and less immersive audio, but Amazon's price is a lot lower than the Plus. 

Read our Ultimate Guide to Peloton to help you choose between the Original and the Pelton Bike+ for your workout. Amazon is about the only place you'll find the Peloton Bike without buying direct from Peloton.

Stamina müüv Bike: $1,299.00 $1,104.15 at Amazon
Save $194.85 -
£71 at Amazon US

Stamina müüv Bike: $1,299.00 $1,104.15 at Amazon
Save $194.85 -
The Stamina muuv uses the app on your phone to customise your routine to your needs and provide personalised feedback as you exercise, so it's less intimidating than joining a live class. It's also free of on-going subscription payments and has a 300lb user weight limit.

Echelon EX3 smart connect fitness bike: $799.99 $399.99 at Amazon
Save $400 -
£71 at Amazon US

Echelon EX3 smart connect fitness bike: $799.99 $399.99 at Amazon
Save $400 -
The EX3 exercise bike is a great way to make working out fun, simple, and affordable. The bike is always ready to go, you don't need to unfurl it from a cupboard or mount a bike before you can ride. What's more, with the 30-day trial of Ecehlon Premier membership, by adding your smartphone into the equation, you can follow along with live workouts, to increase motivation and make it fun. 

Echelon EX-5s Smart Connect Exercise Bike: £1,649.00 £1,299.00 at Amazon

Echelon EX-5s Smart Connect Exercise Bike: £1,649.00 £1,299.00 at Amazon
If you're looking for a smart bike that will provide instructor-led indoor cycling classes, you've probably heard of Echelon, the biggest competitor to the market leader Peloton. This is one of the brand's best exercise bikes and comes complete with a 21.5-inch touchscreen up front. 

What time is it? 

First up, three deals for UK shoppers: 

Garmin Fenix 7 solar: £689.99 £479.99 at Amazon
30% off -
£71 at Amazon UK

Garmin Fenix 7 solar: £689.99 £479.99 at Amazon
30% off -
The Fenix 7 Solar benefits from solar-powered charging, providing which can boost battery life by up to four days. If your going to be on longer trips or bike adventures this could be a really great feature for you. Aside from that, the watch is packed with tech features. Our tools tell us that it's never been this cheap before, and we've done a double check around the web and the lowest we can find it elsewhere is £560 at Goldsmiths. 

Garmin Forerunner 245: £249.99 £148.50 at Amazon
41% off -

Garmin Forerunner 245: £249.99 £148.50 at Amazon
41% off -
If you're looking to invest in a smartwatch to help with running and general fitness metrics you won't go far wrong with the 245. You can connect it to the Garmin Connect app and monitor things like pace, lap splits and heart rate. It's actually available cheaper if you want to get a refurbished one, otherwise, the best price we've seen it elsewhere is £165.

Fitbit Versa 3: £199.99 £113.71 at Amazon
Save 43% -
£129 at Amazon UK

Fitbit Versa 3: £199.99 £113.71 at Amazon
Save 43% -
The Versa gives you voice commands as well as GPS and optical heart rate. It works with the Fitbit app to track workouts, sleep and recovery and there's 6 months premium Fitbit membership included.

And now for the USA deals:

Garmin Instinct: $249.99 $142.99 at Amazon43% off -

Garmin Instinct: $249.99 $142.99 at Amazon
43% off - The Garmin Instinct is a rugged smartwatch with thermal-, shock-, and 100m water resistance. There's navigation and heart rate monitoring and you can upload activities by linking to the Garmin Connect app. 

Garmin Forerunner 745:$499.99$279.99 at Amazon44% off -

Garmin Forerunner 745: $499.99 $279.99 at Amazon
44% off - There's loads of functionality to track cycling activity in the Forerunner 745, as well as running and other sports. It includes an optical heart rate monitor and will give you stats like VO2Max if connected to a power meter, as well as exercise load ad recovery time. The biggest discount is applied to the red version. 

Garmin Forerunner 745: $499.99 $279.99 at Amazon
44% off -

Garmin Forerunner 745: $499.99 $279.99 at Amazon
44% off -
 Aimed at triathletes and runners, the 745 comes with pre-loaded activity profiles to suit these sports. It also offers contactless pay, and all the training data you're likely to need. If you'd rather buy from Garmin direct, you might be interested to know that it's only $10 more than here. 

Garmin Enduro: $799.99 $394.00 at Amazon51% off -

Garmin Enduro: $799.99 $394.00 at Amazon
51% off - You could buy a Garmin Instinct just with the money you'd save here! Specifically designed for endurance athletes, with solar charging and a battery life of up to 300 hrs, it can keep track of your hydration, respiration rate, oxygen levels and all the usual stats too.

We've also found it at $11 more with an included portable charger, if you're REALLY going off the beaten track. 

Garmin Epix Gen 2: $899.99 $599.99 at Amazon
33% off -

Garmin Epix Gen 2: $899.99 $599.99 at Amazon
33% off - The Garmin Epix will help you take things to the next level. Want animated workouts, respiration tracking and even a jet lag advisor on your wrist? The Epix will have you covered. This watch has never been as cheap as this before, and no other store comes close, so while I accept the price is still high, if you've been thinking about it, now is probably the time to go for it, as I don't expect this deal will hang around for long. 

Garmin Edge 1030 and accessories

(Image credit: Josh Ross)

Continuing on from that last deal, UK readers can still get the discounted Edge 1030 Plus computer by itself at a decent 42% off at Wiggle, bringing it down from £519.99 to £299.99. 

Hammerhead Karoo 2

(Image credit: Future)

And while I'm on a roll bringing you deals from beyond Amazon, here are a few more...

In the UK, Wiggle is offering a 'spend and save' thing, where you'll get £20 off a £100 purchase, or £40 off a £200 buy. You'll need to use code 'SAVE' to get the offer, but it's a good way to get a little more off. Sadly it doesn't work on all products - Edge 1030 Plus included - but it's worth knowing about if you're shopping there anyway!

In a similar move across the pond, Competitive Cyclist is offering 20% off one full-price item with the Tour de France appropriate code ALLEZ. 

There's no such one-size-fits all deal at REI COOP, but individual deals are still worth a look. 

A red bike stand sits on a workshop floor

(Image credit: Feedback Sports)

And back to the UK again - I'm back and forth across the Atlantic more than a British Airways pilot here. 

Browsing the Sigma sale and I think I've stumbled on the reason Jumbo Visma have been using 1X groupsets so much lately... they're 40% off! 

Oakley Encoder Tour de France

(Image credit: Oakley)

There's a limited quantity of Oakley Encoder deals available at Amazon for our American readers too, which see the price dropped from $255.00 to $184.80.

GoPro Hero 11

(Image credit: GoPro)

It's coming up to 9 pm here in the UK, so it's time to sign off this live report for the night. 

We're back online and ready to do it all again. 

Another popular one - and this is slightly more expected - is the new 43in Fire TV, which has an enormous 72% off, bringing it down from £429.99 to £119.99

Sony WF-1000XM4 earbuds

(Image credit: Sony)

gravelking

(Image credit: amazon)

gravelking

(Image credit: amazon)

tubeless

(Image credit: amazon)

tubeless

(Image credit: amazon)

tubeless

(Image credit: amazon)

We've talked a few times about the tools we use to find deals and ensure they are in fact good ones. 

Going back to the beginning of why we're doing this in the first place, it's all about helping our readers buy the things they need while saving money in the process.

A cyclist wears green Kalas jersey while riding

(Image credit: Kalas)

There's a similar deal on the short-sleeve version too.

Richard Carapaz's Pinarello Dogma F for the Giro d'Italia

(Image credit: Alex Duffill)

shakedry

(Image credit: Future)

shakedry

(Image credit: Future)

Upon further digging it seems that Gore is having a right old discounting session for Amazon Prime Day. It's got a slew of bike clothing on sale, some better than half price. Jerseys, shorts, bib tights, jackets, winter gear. Hell, even running stuff if you're that way inclined...

shakedry

(Image credit: Future)

Brooks Pickwick daypack

(Image credit: Brooks)

100% S3 Sunglasses

(Image credit: 100%)

A pair of winter cycling socks stood on a tile in a garden

(Image credit: Will Jones)

In fact, there are deals on all manner of Sealskinz kit, so while we're on the subject of kitting out for winter, take a look here: 

Wera Click Torque A5

(Image credit: Future / Tom Wieckowski)

brooks

(Image credit: Future)

POC

(Image credit: Future)

POC

(Image credit: Future)

POC

(Image credit: Future)

📖 Storytime 📖

They handed me the angle grinder, some safety specs and a fancy apron, and let me go to town on any lock of my choosing. Naturally, I chose the beefiest one on the table; it was a mid-range lock from Abus, costing around £80.00 / $100.00. 

Six seconds

Seriously. Six seconds. 

I'd never used an angle grinder before this point, and although it wasn't exactly difficult, I can only imagine someone with a bit more experience would be even faster. 

A caveat to all this is that the lock was in a vice and therefore easy to apply pressure to, and some D-locks come with an anti-rotation lock, meaning the thief will need to make two cuts before they can free it from your frame. 

What's more, one of the standout stats from the event was that a stolen bike is likely to already be sold before it's even noticed as missing. 

The solution, besides securing your bike with 35 locks, is to lock it somewhere that's secure, such as in a closed facility. Can you take it into your office block and leave it by your desk? Is there a secure indoor bike park nearby? Does the local bike shop or car repair garage fancy locking it away in an unused back room for a nominal fee? 

Then when it comes to locking your bike, our suggestion is to use two (or more) different locks. Thieves tend to know their bike locks pretty well, and they might have a particular lock that they 'specialise' in. IE, if they notice a certain lock on a bike, they'll know how long it'll take them to break, cut or pick it. And thus, how quickly they can steal your bike. 

And finally, don't be a creature of habit. 

kryptonite

(Image credit: Future)

USA: 28% off Kryptonite New York Fahgettaboutit

Abus Granit XPlus 540

(Image credit: Guy Kesteven)

Best Bike Lock - Ottolock Sidekick

(Image credit: Josh Ross)

Best Bike Lock- Onguard 8003 Pitbull STD U-Lock

(Image credit: Josh Ross)

Best Bike Lock - Abus Bordo Granit 6500 Folding Lock

(Image credit: Josh Ross)

Best Bike Lock - KryptoLok 610 S

(Image credit: Josh Ross)

Best Bike Lock - Hiplok Z lok combo

(Image credit: Josh Ross)

If you do need to leave your bike somewhere unattended for a long time, then the more protection you can get, the better. As I say, double up if you can afford to (and want to carry two locks around). 

As time runs down on the Prime Day sale and the deals begin to fade, it's time to wrap up this live report. 

Latest on Cyclingnews