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We aren't sure this man's display resulted in any bike sales, but it sure got our attention (Image credit: Oliver Woodman / Immediate Media)
The Grant Sinclair IRIS eTrike is a mad, mad thing. It's so exciting that this poor chap couldn't handle it (Image credit: Matthew Allen / Immediate Media)
Okay, so you might not be sold on hand guards, how about disc brake guards? (Image credit: Oliver Woodman / Immediate Media)
Are you sold on hand guards yet? (Image credit: Oliver Woodman / Immediate Media)
We aren't quite sure how Parlee managed to get these components to float in this way (Image credit: Oliver Woodman / Immediate Media)
There's nothing new about this Parlee, but it's still utterly gorgeous (Image credit: Oliver Woodman / Immediate Media)
KTM's Prowler had to be one of the hottest looking 29ers we've seen for a good while (Image credit: Oliver Woodman / Immediate Media)
15,000 euros of Storck (Image credit: Oliver Woodman / Immediate Media)
Ditch the minivan says Tern, and it's bikes like these that'll allow us to do just that (Image credit: Oliver Woodman / Immediate Media)
Only the wire exiting the bike's saddle bag really gives the game away (Image credit: Oliver Woodman / Immediate Media)
The Vivax Passione CF is the original mechanical doper's machine (Image credit: Oliver Woodman / Immediate Media)
Bianchi gets a splattering of Ferrari in a combination that might get the better of the rich petrolheads out there (Image credit: Oliver Woodman / Immediate Media)
Relive the '90s with this Pantani-inspired Bianchi Specialissima (Image credit: Oliver Woodman / Immediate Media)
Sure that three's a crowd? (Image credit: Oliver Woodman / Immediate Media)
Where do we begin? (Image credit: Oliver Woodman / Immediate Media)
When you look at this it's clear to see why more companies have not switched from a telescopic fork (Image credit: Oliver Woodman / Immediate Media)
Just look at that frame! (Image credit: Matthew Allen / Immediate Media)
This 'multicomposite' BHT Bike thing is somewhat aesthetically challenged (Image credit: Matthew Allen / Immediate Media)
Chris King's new 'matte punch' colour looks amazing, modelled here by the brand's coffee tamper and headset spacers (Image credit: Matthew Allen / Immediate Media)
eeBrakes brought along its special edition El Chulo brake caliper, available for a limited time only (Image credit: Matthew Allen / Immediate Media)
Can recumbents ever be as cool as this poster is trying to make out? We're not sure (Image credit: Matthew Allen / Immediate Media)
The Neox Sporter e-bike has a fully integrated drivetrain, and only half a rear triangle (Image credit: Matthew Allen / Immediate Media)
Pegoretti's style is instantly recognisable (Image credit: Matthew Allen / Immediate Media)
This funky urban e-bike from Klever Mobility is renowned frame builder Dario Pegoretti's personal ride, which he painted himself (Image credit: Matthew Allen / Immediate Media)
This vintage recumbent looks wonderfully laid back (Image credit: Matthew Allen / Immediate Media)
Utterly tasteless and poorly finished, this Maserati e-bike made us quite sad (Image credit: Oliver Woodman / Immediate Media)
No politics here please (Image credit: Oliver Woodman / Immediate Media)
New Ultegra rotors are still a rare sight — we love the way they look (Image credit: Oliver Woodman / Immediate Media)
... the €599 Lightweight jacket that was hanging from it (Image credit: Oliver Woodman / Immediate Media)
More practical than a hovercraft. Maybe (Image credit: Oliver Woodman / Immediate Media)
There's nothing ordinary about this and yet most people wouldn't give it a second glance at Eurobike (Image credit: Oliver Woodman / Immediate Media)
Plant holders are sold separately (Image credit: Oliver Woodman / Immediate Media)
The 53°N from Reiseradgabel is as rough and hardy as folding bikes get (Image credit: Oliver Woodman / Immediate Media)
A folding e-bike is now available directly from Brompton, it says it's good for 40–75km of assistance on a full battery (Image credit: Oliver Woodman / Immediate Media)
Another view of the electric Brompton, its 300wh battery pack at the front powers a 250w motor at the front wheel (Image credit: Oliver Woodman / Immediate Media)
Tune's new derailleur alignment tool, the Linientreu, uses a laser, and everything is better with a laser (Image credit: Oliver Woodman / Immediate Media)
It takes around half an hour of machining to bring this alloy post from Tune down by 40g to a near-carbon weight (Image credit: Oliver Woodman / Immediate Media)
German company Trickstuff has come up with a lightweight alternative to Shimano's flat mount calipers (Image credit: Oliver Woodman / Immediate Media)
This forward-thinking folding e-bike from KTM looks promising, if you're into that kind of thing (Image credit: Oliver Woodman / Immediate Media)
It's the greatest form of flattery, don't you know? (Image credit: Oliver Woodman / Immediate Media)
Lightweight's stunning 2018 Urgestalt road bike now weighs just 790g in a size 54cm (Image credit: Oliver Woodman / Immediate Media)
The flat pedals were a weird choice (Image credit: Oliver Woodman / Immediate Media)
Lightweight's coat hanger was almost as ridiculous as... (Image credit: Oliver Woodman / Immediate Media)
No, we don't know what was going on here either (Image credit: Oliver Woodman / Immediate Media)
Thule's luggage range looked a little out of place on this cross country Scott (Image credit: Oliver Woodman / Immediate Media)
Pirelli's e-bike tyre was designed specifically to work with one bike, the new Stromer ST5 (Image credit: Oliver Woodman / Immediate Media)
Spraybike's striking collaboration with artist Caleb Kozlowski scored our approval (Image credit: Oliver Woodman / Immediate Media)
That's a whole lot of money's worth of chain (Image credit: Oliver Woodman / Immediate Media)
The confused offspring of an electric mountain bike and a posh gravel grinder (Image credit: Oliver Woodman / Immediate Media)
Ham-fisted brake users rejoice (Image credit: Oliver Woodman / Immediate Media)
Scooters may have died something of a death in the UK — at least among adults — but it seems they are still booming in a lot of Europe (Image credit: Oliver Woodman / Immediate Media)
The cutest Magura hydraulic brake of all time? (Image credit: Oliver Woodman / Immediate Media)
Apparently there's a bike on this stand? (Image credit: Oliver Woodman / Immediate Media)
This spongy fellow was brought along specifically to scare young children (Image credit: Oliver Woodman / Immediate Media)
This article originally appeared on BikeRadar
Every year a majority of the bike industry travels to a huge show in Friedrichshafen, Germany. The event is called Eurobike and it's the biggest bike show on Earth. For anyone outside of the industry, Eurobike means a newsfeed rammed with the latest and greatest bikes and kit, but for those of us lucky enough to be in the industry it means something different entirely.
In the gallery above, we've attempted to capture the things that most attendees won't share; the marvellous, the awful and the just plain wrong. There's something for everyone, maybe.