Tailwind discusses end of Team Discovery Channel

Image 1 of 11

Last hurrah: Discovery Channel riders celebrate for one last time(Image credit: PhotoSport International)

News feature, August 11, 2007

The cycling world was changed Friday as the management company for the Discovery Channel team, Tailwind Sports, announced it would not be continuing its search for a new title sponsor for the 2008 season. Speculation ran wild as to the reasons behind the decision - doping, money, both? Later in the day the management assembled the key players behind the decision for an ad hoc press conference call to give the rationale behind the decision - including Tailwind principles Bill Stapleton and Bart Knaggs, as well as Discovery boss Johan Bruyneel and a rare appearance by Lance Armstrong, who is part owner of the team.

The obvious first questions were why, and why now, having just won the Tour de France for the eighth time in nine years? Bill Stapleton led the responses for the group in this area, placing the blame on other teams and the general environment within cycling, not with the company. "We made a determination in our own minds," he said. "We can control what goes on in our own team but we can't control what goes on in the sport and with other teams. We couldn't in good conscious make a recommendation to a company to spend the sort of money that would be required to sponsor the team, in the current environment."

An obvious follow-up to that statement was the recent announcement by T-Mobile saying they are continuing with their sponsorship, in light of the recent controversies. "We are not trying to send any message to other sponsors - we wish everyone the best," said Stapleton. "We had to make an individual decision and we reached a different conclusion than other people. Maybe those other people are European-based or have different reasons for being in the sport."

Stapleton and Armstrong both commented that this decision was not for a lack of a sponsor, but that it was a stand alone decision in the best interests of a sponsor. "End of the day, it is a great marketing investment, when you look at the metrics and hospitality, you can present to a sponsor," said Stapleton. "We went in to the market at a time when almost every day there was new news regarding doping and admissions or disputes within the sport, and those became an issue in the talks."

"I would add the moment it crystalized was when we were at the Tour," said Armstrong, focusing on his well known disagreements with the organiser of the Tour de France. "Taking aside from all the politics and polyemics, the disagreements between ASO and UCI, with the ASO talking about perhaps taking it back to national teams. If something like that were to happen... . If you get a company to invest and then all of a sudden the ASO decides that it should go back to national teams, their investment goes to zero. Issues like that up in the air it is too risky to ask people for that kind of money."

"The organisers, the governing bodies, the rider, the teams, the press, the fans - all of these things are at war, and we need some semblance of organisation," Armstrong continued. "I don't want to minimise doping, but take it out of the equation. All of the other stuff going on is troublesome for sure. I disagree with ASO in the sense that they don't allow Pat McQuaid to come to the Tour de France. He runs the UCI - you have to have a certain level of respect for everyone in the game. That has been put on hold, but we have to get back a level of trust with all of the interested parties."

Returning to doping specifically, Armstrong said that he is out of answers as to what more cycling can do. "No other professional sport can be compared to cycling when it comes to the efforts and strides that are being made... no other professional American or European sport, if you walked in as a commissioner and said you are going to use the rules that cycling uses, those athletes would never play another down, another inning or another match. I have to take my hats off to the UCI and to everyone who has tried to implement the controls. As we see now, the controls work."

Even though the majority of the current Discovery Channel riders are not American, it has always been thought of as the American team - with American sponsors, management and leading with American riders. So the question as to the impact of not having an American team at the top level of the sport, outside of what Jonathan Vaughters and his Slipstream-Chipotle team are planning for 2008, was asked of Armstrong.

"It's a good question and one I am hesitant to answer as I only want good things for this sport in our country," said Armstrong. "Based upon emails and text messages, people are sad - they feel like a chapter has been closed here, and perhaps more. I think it's sad for cycling, certainly sad for American cycling. But I do think it's the right decision and I was heavily involved. And I am still committed to the bicycle."

And as for filling the space left by Discovery's absence, he said, "We are proud of our record and it stands for itself. We have to leave it at that." But in regards to the future, he said, "Globally it will survive and thrive and I think it will do fine in America too. On the competitive side, you have to have the right people making the right decisions, in terms of who runs the team, the riders they use, the training they use, the tactics they employ - you hope that person comes along and knows what they are doing, otherwise you are just pack-fill."