Features Road SRAM jumps in with both boots By Cycling News published 6 April 2006 Component maker SRAM has carved itself a sizable niche of the mountain bike market by offering a... Comments Image 1 of 14SRAM’s new top-end Force road component groupErgonomics was a key factorErgonomics was a key factorDuring prototype testing, Ben Jacques-MaynesThe Force rear derailleurForce marks SRAM’s firstThe new road cassetteSRAM’s dual-pivot Force brakesetOur Force test groupThe mid-level Rival shiftersAs with the shifters, the Rival rear derailleurBoth of SRAM’s new road front derailleursRival marks the first use of hollow forgingRival’s cold-forged dual-pivot brake armsno copy in legacy cmsGet The Leadout NewsletterThe latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors Cycling NewsSocial Links Navigation More features'Collateral damage' - What impact could Donald Trump’s tariffs have on the bike industry?Olav Kooij confident in future at Visma-Lease a Bike but Tour de France debut still 'not the most likely' in 2025Latest€17,500 Colnago Steelnovo road bike celebrates the brand’s 70th anniversarySee more latest ► Most PopularHiboy kickstarts Black Friday with deals on leading e-scooter models 'I want to face the unknown' - Elisa Longo Borghini lifts lid on major new goals for 2025 and beyondShipping rates and €900 paint jobs: A deep dive into why some bikes cost so much moneyMark Cavendish's bikes: A look back at the Manx Missile's machines through the yearsThe defining moments of the 2024 season: Olympic golds, a Triple Crown and records smashed Patent pending: How patents steer innovation in cyclingClogged valves, broken chains, cheap motels - The lessons to pivot and persevere a first year of privateering'It's not even a bike race, it's the Tour de France' - Mark Cavendish on an emotional close to the season, and maybe his careerElite Avanti: A feature-filled, top-level smart trainer at a reduced priceToe straps, TT bikes and zip-tied battery bodges: Six bike tech hacks found at the cycling esports world championshipsThe Great Doping Deterrent - Health, performance and the prohibited list
