Rob Britton donates half of gravel privateer prize money to charity

Rob Britton began his 2022 Wirth It Project with FKT at BC Epic
Rob Britton began his 2022 Wirth It Project with FKT at BC Epic (Image credit: Easton)

Rob Britton didn’t actually hang up his wheels when he retired from the pro peloton. In fact, he rarely stops turning the cranks at all. After 12 years with pro road teams, last with Rally Cycling (now Human Powered Health), he just completed his first year as a ‘one-man show’ in the boom world of the gravel gold rush.

How was the full-time foray into off road? Britton found a vein of success that helps him with  his “Wirth It Project”, as he calls it. As a top 10 finisher in the elite men’s division of the inaugural Life Time Grand Prix, he scored a portion of the $250,000 prize purse after his 14th place finish at Big Sugar Gravel. For him, it is about sharing the wealth, as he has committed to donate half of his prize money to WIRTH Hats Counselling Fund, which provides free, virtual mental health resources to people worldwide. 

Jackie Tyson
North American Production editor

Jackie has been involved in professional sports for more than 30 years in news reporting, sports marketing and public relations. She founded Peloton Sports in 1998, a sports marketing and public relations agency, which managed projects for Tour de Georgia, Larry H. Miller Tour of Utah and USA Cycling. She also founded Bike Alpharetta Inc, a Georgia non-profit to promote safe cycling. She is proud to have worked in professional baseball for six years - from selling advertising to pulling the tarp for several minor league teams. She has climbed l'Alpe d'Huez three times (not fast). Her favorite road and gravel rides are around horse farms in north Georgia (USA) and around lavender fields in Provence (France), and some mtb rides in Park City, Utah (USA).