Astana rode Specialized's Roubaix SL3, as did HTC and Saxo, along with FMB's Paris Roubaix tire (HTC rides Conti tires, however).(Image credit: Matt Pacocha)
Omega Pharma-Lotto had some riders on an older 'Gator Skin' version of Continental's 'PR 28mm' Competition tubular .(Image credit: Matt Pacocha)
Bontrager's Limited Edition Team Issue Classics rim.(Image credit: Matt Pacocha)
The blacked out hot patch says 'Hutchinson'.(Image credit: Matt Pacocha)
RadioShack's race wheels have different tires.(Image credit: Matt Pacocha)
RadioShack's spare wheels have Challenge Paris-Roubaix tires glued to them.(Image credit: Matt Pacocha)
RadioShack stuck predominately with Bontrager's Team Issue Classics alloy wheelset.(Image credit: Matt Pacocha)
Boonen's Nemisis rims are laced to Campagnolo Record hubs.(Image credit: Matt Pacocha)
No question who owns this rig.(Image credit: Matt Pacocha)
Boonen's front Special Pave glued to what looks to be the same wheelset that he's won Paris Roubaix on before.(Image credit: Matt Pacocha)
Boonen rode Vittoria's Special Pave tire with a tan casing.(Image credit: Matt Pacocha)
Other Omega Pharma riders were on the new M40 and Competition tire with standard casing.(Image credit: Matt Pacocha)
Vincente Reynes rode the new Ksyrium SLR Exalith wheelset, the remainder of the team was split between the M40 and wheels built with hard anodized Reflex CD rims.(Image credit: Matt Pacocha)
The Ksyrium SLR wheelset shares the rear wheel, and carbon non-drive spokes, with the R-SYS SLR.(Image credit: Matt Pacocha)
FMB's Paris Roubaix was the day's most popular tire, here in cotton and with a reinforced casing (green).(Image credit: Matt Pacocha)
Many didn't bother rebadging the Abrosio Nemesis, 'la reine du nord' (queen of the north).(Image credit: Matt Pacocha)
Liquigas rode Campagnolo's Barcelona 92 alloy tubular rims.(Image credit: Matt Pacocha)
Hutchinson's super aggressive Paris-Roubaix tire.(Image credit: Matt Pacocha)
Even with large 28mm tires, it appears from Dugast or Veloflex, the Team Machine offers good tire clearance.(Image credit: Matt Pacocha)
Ballan's EC90SL.(Image credit: Matt Pacocha)
Alessandro Ballan rode carbon wheels on his BMC Team Machine at Paris-Roubaix.(Image credit: Matt Pacocha)
Mavic's stalwart Reflex CD rim is the second most popular traditional rim at Paris-Roubaix.(Image credit: Matt Pacocha)
An unlabeled Continental Paris-Roubaix special.(Image credit: Matt Pacocha)
Tight clearance on the back of Omega Pharma's Canyons.(Image credit: Matt Pacocha)
Quick Step's Ambrosio wheelsets have been through a number of editions of Roubaix and wheels sponsors, many had layers of sticker glue on them.(Image credit: Matt Pacocha)
Quick Step rode standard Vittoria Pave tires, save for Boonen.(Image credit: Matt Pacocha)
Garmin-Cervelo mounted the FMB Paris Roubaix tires to Mavic's new M40 Cosmic wheels.(Image credit: Matt Pacocha)
Thor Hushovd's spare Cervelo R3 sported FMB's tires as well.(Image credit: Matt Pacocha)
While the majority of Garmin-Cervelo started on FMB Paris Roubaix tires, Vittoria Pave tires graced the spare bikes.(Image credit: Matt Pacocha)
Saur-Sojasun mounted the old-school wheels and aggressive tires to Time cyclo-cross bikes for Roubaix(Image credit: Matt Pacocha)
Saur-Sojasun was on Ambrosio Nemisis rims and a 28mm pro issue tire from Hutchinson that sports a particularly aggressive tread.(Image credit: Matt Pacocha)
The combination of the FMB Paris Roubaix and Zipp 303 won the race last year.(Image credit: Matt Pacocha)
The whole of Saxo Bank started on FMB's 27mm Paris Roubaix tubular glued to Zipp's 303.(Image credit: Matt Pacocha)
The other half of HTC-Highroad used an alloy rim from PRO called theR75T, laced to Shimano Dura-Ace hubs .(Image credit: Matt Pacocha)
Half of HTC-Highroad used a carbon wheel from HED and a 28mm Paris Roubaix professional edition tire from Continental.(Image credit: Matt Pacocha)
Ambrosio's Nemisis rim is the most popular alloy model used on the cobbles.(Image credit: Matt Pacocha)
Mavic's new M40 with 27mm FMB Paris Roubaix tubular.(Image credit: Matt Pacocha)
Garmin-Cervelo also has a unique, pro-only, tubular version of the Cosmic SLR wheel.(Image credit: Matt Pacocha)
80 percent of the Leopard team rode Bontrager's Race XXX Lite climbing wheel and the whole team road 27mm FMB Paris Roubaix tires.(Image credit: Matt Pacocha)
All of the 27 and 28mm tires make for tight clearance on road frames.(Image credit: Matt Pacocha)
Katusha rode 25mm Conti tires in the rear to fit the standard Focus frames.(Image credit: Matt Pacocha)
Katusha rode 28mm Continental 'pro issue' Competition tubulars glued to Vision's new low profile carbon wheel among others.(Image credit: Matt Pacocha)
Tape keeps the valve stem from rattling.(Image credit: Matt Pacocha)
AG2R competes with Leopard in the light wheel category at Roubaix with the Reynolds MV32 carbon tubular and 'Michelin' tire which looks to be a Dugast casing with a Vittoria Pave tread.(Image credit: Matt Pacocha)
Six of the 8 Leopard riders, including Cancellara rode the RXXXL wheels, which have carbon hub shells and straight pull spokes.(Image credit: Matt Pacocha)
Stuart O'Grady rode Bontrager's Team Issue Classics tubular.(Image credit: Matt Pacocha)
Leopard made special branded stickers to notify its riders of the cobble sectors.(Image credit: Matt Pacocha)
Fabian Cancellara missed by one number at the 2011 event.(Image credit: Matt Pacocha)
Trek team liaison, Ben Coates, said that the RXXXL wheels are completely stock, if so Leopard was on one of the lightest wheels in the peloton on Sunday.(Image credit: Matt Pacocha)
The cobbles of Paris-Roubaix take an incredible toll on bike and rider.(Image credit: Matt Pacocha)
If there's ever a day for sponsors to look away, it's Paris-Roubaix. The race is like no other in terms of the abuse it doles out to both rider and machine, and it requires special measures to give the racers some semblance of control and comfort.
"If you specifically talk about Roubaix, the frame is important, but it's not the most important thing - I believe it's the wheels and the tires," said Bjarne Riis, Saxo Bank team owner. Out of the 25 teams that started the race, we visited a dozen to check out tires and talk the tricks of keeping air in them during the brutal 258km event.
Boutique rubber & custom hoops
Of the top three finishers, two - first and second - rode tires from FMB, Francois Marie Boyaux, the last French tire artisan, who makes a tire named and specifically constructed for Paris-Roubaix in a small shop in northern France. Boyaux had two more finishers in the top 10, while rivals Dugast appeared to have at least two. The other teams used tires bearing the name of regular sponsors, although most were custom models not available for sale.
Garmin-Cervelo mounted the FMB Paris Roubaix tires to Mavic's new M40 Cosmic wheels. Photo: Matt Pacocha
"I go for 100 percent security, so I'll be on 28mm tires no matter if it's wet or dry," said HTC-Highroad's Bernard Eisel, who used a pro-only model from Continental with latex tubes. "I'd use normal aluminum rims if there were a lot of headwind or really bad weather, because the braking is better, but with weather like this, I'll try it again with carbon wheels."
The majority of the top 10 started and finished on carbon wheels. Garmin-Cervélo's Johan Van Summeren rode Mavic's new wheel, dubbed M40 for its 40mm rim height, to victory, while runner-up Fabian Cancellara used Bontrager's Race XXX Lite climbing wheels, which according to Trek team liaison Ben Coates were stock and not changed in any way to deal with the cobbles.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
"We have one special set that's designed for bigger tires," said Lars Teutenberg, HTC-Highroad's technical development manager. "That's the only carbon wheel we'll use [here]." While carbon wheels were more prevalent than ever at the 109th edition of the Hell of the North, Ambrosio's aluminum Nemesis could be found in just about every team's armoury - if not as a starting wheel, racked on the cars for the inevitable carnage the cobbles wreak upon wheels and tires.
Dealing with pressure
One interesting practice that's prevalent in the peloton but not widely reported, and especially important for a race like Paris-Roubaix, is the extra attention paid to tire pressures. "I think I'll start with about 7 bar (~100psi)," said Eisel prior to the race. "The tire loses a little bit while racing but that's a good thing, so you have more comfort when you hit the Arenberg." Most of the other HTC-Highroad riders start with 5-6 bar (~70-90psi). "It depends on the weight of the rider," said Teutenberg. "There's quite a difference between Mark Cavendish and some of the others."
Many teams measure the leakage of air from their race tires air over time and track it, so as to know when they'll have the optimal pressure during the race. It's generally agreed that it's most important to have the ideal pressure on the last quarter of the course. "It's a tribal knowledge that's figured out over time," said Coates.
He added that just filling the tires up and leaving them in the sun and checking them later is no way to figure out how quickly or slowly a tire leaks air. Instead, the Leopard Trek mechanics are constantly checking pressures and taking notes both after the riders do specific training, like that for Roubaix, and after races. Coates said Leopard also used sealant for Roubaix. He wasn't sure of the brand but said it "looked like Stan's [NoTubes.com]".
"We're still working on it because every tire is a little different," said Eisel of estimating leak-down and starting pressures for the race, which starts with close to 60km of rolling terrain on regular roads with 5,000ft of climbing. "We pump it up and measure what we lose in one hour, two hours, so we know. In the end, if it feels fast… you really aren't thinking about pressure."
This technique is tough for regular riders to apply to their own riding and racing. However, testing different pressures and finding what's optimal for different road conditions and riding styles is important for every cyclist. And while many of the ‘pro' series tires aren't available, both FMB and Dugast offer the same tires they sell to the teams racing Paris-Roubaix to regular riders as well.