No Cmmnt: Where have all the vowels gone?

Wahoo Kickr AXIS feet
(Image credit: Josh Ross)

The cycling industry has a problem, one that you may have noticed from time to time but maybe turned a blind eye to. “It doesn’t really affect me, so I’ll just let it go”, you think to yourself. I’m afraid to say that attitude is only serving, on a collective basis, to exacerbate the issue. What is the issue then, that’s so pressing it demands a full investigative piece? Well, someone, somewhere is stealing all the vowels. 

Amongst the throng of new releases we get exposed to a greater and greater frequency of launches are ever more devoid of those five key letters (six, if you’re counting Y) that really do aid in guiding the correct pronunciation. Without them, I’d just be Wllm Jns, writing for Cyclngnws. When did this epidemic of vowel theft begin, and moreover what can we do to slow its spread and ultimately bring it to a halt? 

Will Jones
Senior Tech Writer

Will joined the Cyclingnews team as a reviews writer in 2022, having previously written for Cyclist, BikeRadar and Advntr. He’s tried his hand at most cycling disciplines, from the standard mix of road, gravel, and mountain bike, to the more unusual like bike polo and tracklocross. He’s made his own bike frames, covered tech news from the biggest races on the planet, and published countless premium galleries thanks to his excellent photographic eye. Also, given he doesn’t ever ride indoors he’s become a real expert on foul-weather riding gear. His collection of bikes is a real smorgasbord, with everything from vintage-style steel tourers through to superlight flat bar hill climb machines.