If I ran the bike industry for a day, here's everything I'd change

(Image credit: CeramicSpeed)

As I write this I am stationary on a Eurostar, about to head under the English Channel and onto Belgium to cover the Tour of Flanders and then Paris-Roubaix. Transit time for me is when I tend to indulge myself in pieces of writing that I wouldn't ordinarily get to write. I think of it a bit like an extended shower, where the best thinking gets done, only with more passport control checkpoints and a greater risk of catching seasonal flu.

One thing that's been rattling around in my head, as if I am an impotent Napoleon of the industry, is what I would do if I had the power to decree all standards for the bike industry. How could I improve things, primarily for consumers, not just of bikes but of soft goods too?

Will Jones
Senior Tech Writer

Will joined the Cyclingnews team as a reviews writer in 2022, having previously written for Cyclist, BikeRadar and Advntr. He’s tried his hand at most cycling disciplines, from the standard mix of road, gravel, and mountain bike, to the more unusual like bike polo and tracklocross. He’s made his own bike frames, covered tech news from the biggest races on the planet, and published countless premium galleries thanks to his excellent photographic eye. Also, given he doesn’t ever ride indoors he’s become a real expert on foul-weather riding gear. His collection of bikes is a real smorgasbord, with everything from vintage-style steel tourers through to superlight flat bar hill climb machines.

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