How has COVID-19 affected cycling businesses in the United States?

Covid Bike Boom
Covid Bike Boom (Image credit: Josh Croxton)

It'll be news to nobody that COVID-19 has turned the world's sense of normality on its head in the past 12 months. A year ago, we were all beginning to learn what exactly COVID-19 was, while trusting - hoping - that washing our hands a little more regularly and trying not to touch our faces would be the solution. Fast forward to today and the world has spent the majority of the past 12 months either in varying levels of lockdown or with some form of restriction on everyday life. 

With it being North America Week here on Cyclingnews, we wanted to touch on the ways the cycling landscape has been affected by a year of unprecedented disruption to normality. We reached out to various cycling-related businesses based in the USA to see how they've been affected and adapted in the face of unprecedented adversity. 

Josh Croxton
Associate Editor (Tech)

Josh is Associate Editor of Cyclingnews – leading our content on the best bikes, kit and the latest breaking tech stories from the pro peloton. He has been with us since the summer of 2019 and throughout that time he's covered everything from buyer's guides and deals to the latest tech news and reviews. 

On the bike, Josh has been riding and racing for over 15 years. He started out racing cross country in his teens back when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s, racing at a local and national level for Somerset-based Team Tor 2000. These days he rides indoors for convenience and fitness, and outdoors for fun on road, gravel, 'cross and cross-country bikes, the latter usually with his two dogs in tow.