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Trek's Project One frames were a striking centrepiece at the American brand's stand (Image credit: Sam Dansie)
The Storck Aernario Platinum Edition: one of the best looking road bikes at the Cycle Show? (Image credit: Sam Dansie)
The De Rosa Idol with Shimano disc brakes cut a dash (Image credit: Sam Dansie)
The Di2 junction box was mounted under the stem (Image credit: Sam Dansie)
The Di2 junction box was mounted under the stem (Image credit: Sam Dansie)
The Cube Litening – there's something Mondrian about its decal work (Image credit: Sam Dansie)
The USE Tula Aero Pod fitted with straight bars – they look pretty aggressive (Image credit: Sam Dansie)
The Spin Spitfire Mk3 – a sexy take on titanium thanks to the judicious use of titanium (Image credit: Sam Dansie)
Looking at a Spin bike is an invitation to count all the different colours and shades: red, pink, yellow and white mounted to titanium (Image credit: Sam Dansie)
A Starley in classic Ford GT40 colours? Yes please (Image credit: Sam Dansie)
The custom paintwork is a Starley speciality… (Image credit: Sam Dansie)
…also proven in the 1980s nod on this beauty (Image credit: Sam Dansie)
The acronym-tastic Cube Aerium Super HPC SLT took pride of place on the German brand's massie stand (Image credit: Sam Dansie)
Back on the Cube Litening the design pattern had been cleverly incorporated into the handlebar tape (Image credit: Sam Dansie)
What's a bike show without a pro's in display? Ed Clancy's carbon Condor Leggero took pride of place on the London brands stand (Image credit: Sam Dansie)
Condor also does a line of vintage bikes under the Paris label. It's got wooden rims (Image credit: Sam Dansie)
A fin extends well below the bottom bracket (Image credit: Sam Dansie)
The storage container should reduce back pocket drag and may give riders a slight sail effect. (Image credit: Sam Dansie)
The revised Trek Speed Concept has just arrived in the UK – this is the women's version. (Image credit: Sam Dansie)
The Storck Aernario Platinum Edition features a novel, seat clamping system – the tightening bolt is recessed on the underside of the toptube (Image credit: Sam Dansie)
Trek's new Velocis helmet comes with a detachable peak (Image credit: Sam Dansie)
There have been revisions to the FSA K-Force Light crankset – there's a fifth bolt behind the crank, which says the company, makes the crank much stiffer. The monochrome colour option's new too. (Image credit: Sam Dansie)
The new Rudy Project Wing 57 TT helmet has a detachable inverted dorsal wing type addition, to allow the helmet tail to sit close to the rider's back (Image credit: Sam Dansie)
The Shimano Dura-Ace Di-2 equipped Enigma Evoke titanium bike, fitted with disc brakes (Image credit: Sam Dansie)
ENVE made the calliper-taking fork on the Enigma Evoke (Image credit: Sam Dansie)
Hope V-Twin Hydraulic brakes provide the stopping power (Image credit: Sam Dansie)
A busy-looking Specialized Shiv. Looks like you could make to road bikes with all that carbon (Image credit: Sam Dansie)
Campagnolo Bora Ultra 35 tubulars – the high end middle ground option between full aero (Bora Ultra Two) and climbing hoops (Hyperon Ultra Two) (Image credit: Sam Dansie)
The KTM Revelator. No engine fitted. We asked (Image credit: Sam Dansie)
New Rudy Project Proflow glasses with jelly-like ImpactX photochomic lenses (Image credit: Sam Dansie)
Shimano's newish pen-shaped Di-2 battery – rarely seen because it's usually housed inside the seat-tube (Image credit: Sam Dansie)
The Raleigh Militis proudly display at the brand's expansive stand (Image credit: Sam Dansie)
Mark Cavendish's Specialized Venge, complete with 54t front chainring (Image credit: Sam Dansie)
This article first appeared on Bikeradar .
Crowds will flock to the NEC in Birmingham today for the first day of the Cycle Show 2013, the biggest expo of bike kit in the UK.
BikeRadar stalked the stalls to check out some of the coolest road bike gear on display this year.
View the gallery to see some delectable items from Enigma, Trek, Storck, Starley, Rudy Project and much more.