Buy it for life cycling tech - The antidote to Black Friday

A well built piece of cycling tech
(Image credit: Will Jones)

You know how your grandparents would always say “things were made to last in my day!”? Well, with planned obsolescence baked into the world of electronic goods they certainly were right when it comes to phones, fridges, and cars. Bike tech doesn't necessarily suffer from the same problems that cause your phone to die right after the warranty expires, but there is certainly an element of throwaway culture in the industry. Having the latest tech every year necessitates getting rid of the old tech, and while you can sell it to reduce the amount of waste, you are still consuming resources and spending money.

What if there was another way? There is a large community around the concept of Buy It For Life, where followers try to consciously consume things that will last, if not a full lifetime, at least significantly longer than the competition. The list below is what we here at Cyclingnews could reasonably constitute Buy It For Life cycling tech. 

Will Jones
Senior Tech Writer

Will joined the Cyclingnews team as a reviews writer in 2022, having previously written for Cyclist, BikeRadar and Advntr. He’s tried his hand at most cycling disciplines, from the standard mix of road, gravel, and mountain bike, to the more unusual like bike polo and tracklocross. He’s made his own bike frames, covered tech news from the biggest races on the planet, and published countless premium galleries thanks to his excellent photographic eye. Also, given he doesn’t ever ride indoors he’s become a real expert on foul-weather riding gear. His collection of bikes is a real smorgasbord, with everything from vintage-style steel tourers through to superlight flat bar hill climb machines.