Bradley Wiggins' new custom Factor Ostro VAM

A custom white Factor Ostro VAM for Bradley Wiggins
(Image credit: Vires Velo)

Having a custom bike is a privilege afforded to a handful of working professional cyclists, and those of us with deep enough pockets to buy one. The national and world champions, the leader's jersey wearers in grand tours, and the long-established legends of the sport usually carve through the landscape amongst the WorldTour peloton atop bespoke versions of the best road bikes, but it's rare for a former pro to be afforded such treatment. 

It's been 10 years since Bradley Wiggins' stellar season in which he won the Tour de France, wore the yellow jersey for 13 stages, and won the Olympics time trial to cap it all off. It's one of those extended moments that holds a certain unshakeable place in the British cycling psyche, perhaps extending back to Mark Cavendish winning the world championships at the end of the previous season.

Will Jones
Senior Tech Writer

Will joined the Cyclingnews team as a reviews writer in 2022, having previously written for Cyclist, BikeRadar and Advntr. He’s tried his hand at most cycling disciplines, from the standard mix of road, gravel, and mountain bike, to the more unusual like bike polo and tracklocross. He’s made his own bike frames, covered tech news from the biggest races on the planet, and published countless premium galleries thanks to his excellent photographic eye. Also, given he doesn’t ever ride indoors he’s become a real expert on foul-weather riding gear. His collection of bikes is a real smorgasbord, with everything from vintage-style steel tourers through to superlight flat bar hill climb machines.

Read more
A BMC Masterpiece road bike
The peloton's priciest road bike – Alaphillipe and Hirschi race on $18,000 BMC Masterpiece at Milan-San Remo
A custom painted Canyon Aeroad CFR
Canyon launches its first-ever custom bike programme offering unique hand-painted frames
Q36.5
Here's Tom Pidcock's new team bike for 2025, and here's why we don't think he'll use it
Tadej Pgacar's Colnago bike at the UAE Tour
Tadej Pogačar wins his first race of 2025: We take a closer look at the striking new bike he did it on
Detail photos of Elisa Longo Borghini's Colnago Y1Rs at the UAE Tour Women 2025
The 'fastest bike in the WorldTour?' A closer look at Elisa Longo Borghini's Colnago Y1Rs
A MyCanyon bike designed my Elena Salmistraro
Mathieu van der Poel's bike: A custom painted, special edition Canyon Aeroad
Latest in Tech
The Hiplok Z Lok Combo bike lock on a worktop
Keep the bike thieves at bay with one of the best lightweight bike locks – the Hiplok Z Lok Combo has 40% off in this Amazon Big Spring Sale deal
New V5RS
Tadej Pogačar spotted testing brand new bike ahead of Flanders-Roubaix double attempt
Apple AirPods Pro 2 and charging case
One of the best headphones for cycling have hit their cheapest price this year – save up to $80 in this Amazon Big Spring Sale deal
A Fizik Tempo Beat cycling shoe on some gravel
Fizik Tempo Beat shoe review: Road shoes for gravel, or gravel shoes for road?
A close up of a rear bike light with two bulbs and one bulb underneath
It's back! The best rear bike light on the market is 34% off – at its best ever price in this Amazon Big Spring Sale deal
Best power meters group image
I test bikes for a living and I never use a power meter: Here’s why you shouldn’t either
Latest in Feature
Danish Mads Pedersen of Lidl-Trek celebrates after winning the men's Gent-Wevelgem - In Flanders Fields cycling race, 253.1 km from Ieper to Wevelgem, Sunday 24 March 2024. BELGA PHOTO ERIC LALMAND (Photo by ERIC LALMAND / BELGA MAG / Belga via AFP)
Gent-Wevelgem 2025 start list
(From L) Second-placed Italian Elisa Balsamo of Lidl-Trek, winner Dutch Lorena Wiebes of SD Worx - Protime and third-placed Italian Chiara Consonni of UAE Team ADQ celebrate on the podium after the Cycling World Tour Gent-Wevelgem women's 171,2 km from Ieper to Wevelgem, on March 24, 2024. (Photo by ERIC LALMAND / Belga / AFP) / Belgium OUT
Gent-Wevelgem Women 2025 start list
Mathieu van der Poel celebrates his E3 Saxo Classic victory in 2024 with a standing on pedals salute
E3 Saxo Classic start list
Best power meters group image
I test bikes for a living and I never use a power meter: Here’s why you shouldn’t either
DE PANNE BELGIUM MARCH 21 Elisa Balsamo of Italy and Team Lidl Trek celebrates at finish line as race winner ahead of LR Chiara Consonni of Italy and UAE Team ADQ Daria Pikulik of Poland and Team Human Powered Health and Charlotte Kool of The Netherlands and Team dsmfirmenich PostNL during the 7th Womens Classic BruggeDe Panne 2024 a 155km one day race from Brugge to De Panne on March 21 2024 in De Panne Belgium Photo by Luc ClaessenGetty Images
Classic Brugge-De Panne Women start list
DE PANNE BELGIUM MARCH 20 Jasper Philipsen of Belgium and Team AlpecinDeceuninck celebrates at finish line as race winner ahead of Tim Merlier of Belgium and Team SoudalQuick Step and Jason Tesson of France and Team TotalEnergies during the 48th Classic BruggeDe Panne 2024 Mens Elite a 1989km one day race from Brugge to De Panne UCIWT on March 20 2024 in De Panne Belgium Photo by Luc ClaessenGetty Images
Classic Brugge-De Panne start list