Dan Stanbridge (Dirt Norco Team)(Image credit: Norco)
Norco will sponsor 15 mountain bikers on four squads for the 2010 racing season. Its off-road teams for the new year include the Norco World Team, the Dirt Norco Team, The Norco Factory Team and the Norco BMX team.
At the elite level Fionn Griffiths and Bernard Kerr will represent the Norco World Team at major international events.
Partnering with Dirt Magazine, Norco is sponsoring Ben Reid and Dan Stanbridge as the Dirt Norco Race Team. The two will compete in the full 2010 World Cup downhill circuit, beginning with a trip to Slovenia on May 16. They also contest the World Championships in Canada. Look for them at a few North American venues, too, including Sea Otter Classic and Crankworx - Whistler.
"Norco is extremely excited to have come on as a sponsor for the Dirt Norco Race Team," read a Norco press release about the team. "Over the past years Norco's World Cup Race Program has made large strides through the sponsorship of Fionn Griffiths and the Norco World Team. The addition of the Dirt Team is another step forward in proving the new Norco downhill platform on a world stage."
The Norco Team has grown in recent years and the different teams have been formed with various levels of sponsorship.
2010 Norco World Team Fionn Griffiths Bernard Kerr 2010 Dirt Norco Team Ben Reid Dan Stanbridge
2010 Norco Factory Team Ryan Leech Jay Hoots Dylan Korba Mislav Mironovic Darcy Turenne Andrew Watson Catherine Vipond Nick Geddies Sam Dueck
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
2010 Norco BMX Team Ben Kaufmann James van de Kamp
Sue George is an editor at Cyclingnews. She coordinates all of the site's mountain bike race coverage and assists with the road, 'cross and track coverage.
