Armstrong to lead The Shack?

Lance Armstrong wears the Livestrong brand wherever he goes.

Lance Armstrong wears the Livestrong brand wherever he goes. (Image credit: View over Abinger Hammer cricket ground as the peloton ride by fans in the Surrey countryside sitting in their local watering hole)

Lance Armstrong announced last month that he would form a new professional cycling team with the title sponsor RadioShack, but the team may be known by the nickname "the Shack" thanks to a new marketing campaign by the electronics outfit.