2011 Reader Poll: Ultegra Di2 voted best new product

Electronics once again dominate this year's Cyclingnews Reader Poll in the Best New Product category with Shimano's new Ultegra Di2 group taking home nearly 40 percent of the vote – nearly double that of second place. Once considered a marketing fad, electronic shifting is here to stay and you've stated loud and clear that it's high on your list of interests.